It’s just a month passed in the New
Year, and as always there will be some or the other changes in the
field of technology. Every year brings some new trends and
opportunities to the ever changing eCommerce community; no one can be
very certain about the evolving trends. But according to some logical
estimation, we can make some predictions on the current trends of
eCommerce.
Three popular eCommerce trends we
could expect to see in 2015:
1. Increased mobile
responsiveness:
- Though tablets and smartphones have been distributed widely throughout the world for quite some years now, the potential for eCommerce activity on mobile devices is still in the beginning. Several eCommerce stores still depend on their websites as it’s their main selling point. The number of mobile friendly websites is increasing day by day, but accessing the web via mobile browsers is still inconvenient on most of the smartphones.
- So one of the biggest trends you can expect in 2015 is that the increase of mobile apps as the means of selling merchandise. Also the improvements in the usability of such applications like processing payments and restoring payment information. So people are excited to see how payment details restoration becomes easier and secure on mobile apps.
2. Social eCommerce:
- It’s certainly not a thing to be hidden that most of the purchases are influenced by comments, recommendations and other user generated contents available on social media. So the eCommerce trends in this year are sure to include a very close relationship between eCommerce platforms and social media.
- Not to be wondered if we see Twitter, Facebook and Pinterest pages are turning into eCommerce stores that sell products. Here the users can enjoy their shopping experience without having to get out of the comfort zone called “social media”. Obviously each and every purchase would generate an automated post which informs the buyer’s friends about the purchase.
3. Niche-based Marketplaces:
- As many marketplace platforms like eBay, etsy, Amazon and others have seen a huge success with Amazon dominating about 28% of online searches in US, we can surely see an increase in niche based marketplaces which are built using Magento or any other platforms. Here both the vendors and suppliers unite to provide variety of products to their customers.
- As such marketplaces can become potentially huge; they will be more likely to invest on advanced mobile technologies like marketing, content writing, advertising, payment processing, shipment and more. So try to be the first one in your niche to have a multi-vendor marketplace on Magento or any other eCommerce platforms.
These are some of the trends which we
can predict to happen in the year 2015.
