Blogging, as most online marketers
have realized, is a main concern. Modern content marketing trumps
pay-per-clicking campaigns, aids boost social medial experience, and
climbs search result page rankings. Picking the most influential
blogging platform, however, is a first step.
Blogger, Tumblr, Medium, Quora, and
other platforms fall short of WordPress. Not only accounts are free
on WordPress, the podium is very functional, user-friendly, and
versatile for non-tech-savvy writers and marketers.
Why WordPress Wins?
WordPress simplifies many intricate
marketing policies; Search Engine Optimization (SEO) for instance, is
frequently misunderstood or over-utilized by companies. Whether you
are experienced in SEO or not, WordPress is authoritative sufficient
to aid any blog attain its greatest potential. WordPress is even
supported by Google, a megalithic entity that is normally against all
things SEO.
SEO relates to keywords. Keywords
are the way people find information on the Web, and these days that
info is normally picked up through blogs. WordPress enables users to
upload their posts and carry out backend SEO without any difficulty.
It’s all based on keywords, as stated, and getting those keywords
really affects the topics writers write about.
With Google Hummingbird, the search
engine’s latest algorithm, Web surfers are capable of retrieving
semantic search results. This means phrases like, “Where can I find
an outlet mall in my area?” are simpler to search for than, “Outlet
malls in San Francisco.” This is linked to Google’s push for
voice-activated searching, and keywords play a major role here.
Writers want to find keywords that
are well-liked, apt, and summarize the purpose of the blog and the
business writing it. When you are seeking topics, reflect on checking
out what the competition is blogging about, employing earlier
analytical information to see how old blogs performed, and even
Google potential topics to see how other blogs rank. The plan is to
get keywords that Web users will look for.
Other than SEO, WordPress makes
content simple. The most influential blogging platform doesn’t need
marketers to comprehend HTML or Web-editing tools. As an alternative,
writers can employ WordPress’ built-in tools for making intriguing
and original pages. The same goes for extensions. The platform has
many pre-made designs for a minimum cost.
WordPress also has matchless
support. The blog company’s developer and support staff are capable
of helping you attempt new things on the platform and make best use
of a blog’s true potential. Better yet, WordPress is made for
sharing.
Sharing the News
With Facebook, LinkedIn, Google+,
Twitter, and other tie-ins, users can simply allocate their posts
through numerous social media channels. With built-in plugins for
auto-sharing and liking, all bloggers have to do is write interesting
content that readers want to endorse.
Another thing bloggers should
remember is Google Authorship. Since Google started Hummingbird, the
search engine has begun to endorse Google+ authors with blogs. You
can tie your blogs to your Google+, which boosts the probability of
them showing up on search engine result pages. When a searcher clicks
your authorship profile, he or she is headed to a directory of other
blogs you have written.
Accessibility
Yes — the most influential
blogging platform is free. There are pay-for-service alternatives,
though novice bloggers don’t have to worry about being charged for
anything. The platform is also very simple to learn how to employ and
optimize. More often than not, companies directly tie their created
content to their websites. With plugins, it is easy to keep sites
revised with fresh blog content directly from WordPress.
Web-Building
Like Facebook, WordPress sites can
work as a second or even primary website. This is helpful for smaller
companies who are presently building Web-based assets or don’t need
a full-on website in the first place. Through WordPress, marketers
can create:
- Landing pages
- Sales information
- In-depth articles
- Online directories
- Newsletters
- E-commerce tie-ins
WordPress, owing to its
flexibility, is also valued by readers and other companies. With the
most influential blogging platform in your corner, you no longer have
to be anxious “What platform is best” or understanding how to
optimize websites.
